This 2025 Fiesta Medal by Blue Rose Alvarez honors the life and legacy of beloved San Antonio artist Joe Villarreal. Shaped like the state of Texas with a vibrant top at its heart (which can be seen as a larger than life sculpture on West Commerce), the design captures Joe’s joyful spirit and love for his community. The banner proudly bears his name above and the words “Viva Fiesta 2025” below. Joe was meant to receive as the 2025 Flambeau Parade Grand Marshal before his untimely passing.

Joe’s art, energy, and passion touched so many lives across San Antonio. This medal serves not only as a tribute to his immense talent but also as a celebration of the colorful life he led and the cultural legacy he leaves behind.